Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Crooked Road topic
No spam. Unsubscribe anytime.
Crooked Road reports new app, partnership with Library of Congress Folklife and wayside exhibit replacements
Summary
The Crooked Road team reported a successful youth fiddlers convention, a new Library of Congress Folklife partnership that will bring a winner to the National Folklife Festival, a launched mobile app and a plan to replace wayside exhibit panels across the region.
The Crooked Road program gave an update on audience engagement, digital tools and interpretive infrastructure.
Danny, who has led Crooked Road for six months, said the youth fiddlers convention and junior Appalachian musician showcases were well attended and that a recent partnership with the Library of Congress Folklife program will invite the winner of the Old Time category to perform at the National Folklife Festival in Washington, D.C., with a stipend to support the family.
Crooked Road has launched a new website and mobile app; Danny said the program held a May 29 press conference and issued a press release in early June to promote the app and that VTC provided funding for the effort. The team plans targeted marketing for the app, including billboards in the Tri-Cities and tabletop materials for visitor centers.
Danny also said grant funds are being used to replace aging wayside exhibit panels at major venues across Southwest Virginia; the program ordered panels for installation in early summer. The board approved a modest merchandise budget to distribute new Crooked Road T-shirts.
"Our last jam had 70 attendees...we've recently launched our mobile app," Danny said, noting ongoing festival sponsorships and targeted marketing support.
