Small-business owner asks Manteno to ease 30/30 temporary-sign rule; board weighs alternatives

A representative for Liquid Books pressed Manteno’s Planning & Zoning Commission on Jan. 14 to relax the village’s temporary-sign ordinance, saying the current 30-days-on/30-days-off rule hampers small, new businesses that need visibility during their critical opening months.

Valerie Wacker, speaking for Liquid Books and identifying herself in the meeting as related to the owner, said temporary signs ‘‘help bring people in’’ and that losing a sign led to a noticeable drop in customers. Staff responded that the current ordinance allows one temporary sign per business for a 30-day period, followed by a 30-day restriction, and that permitting is free but requires re-submission each time.

Staff described the ordinance’s origin: after repeated complaints about tattered banners and excessive roadside signage, the board adopted the 30/30 rule to keep temporary signs visible and prevent clutter. Commissioners discussed options short of a code change — rotating content on the larger Mayberry sign, using the Chamber’s LED sign for off months, permitting a movable permanent sign on private property, or amending the ordinance to shorten the off period.

The board did not direct an immediate ordinance change. Staff offered to work with the business on alternatives (LED slots, banner options) and commissioners suggested bringing specific language to a future agenda if the applicant wants a permanent modification. No vote was taken during the meeting.