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Boulder signs 10-year agreement with Sundance Institute; city details festival logistics and revenue-sharing
Summary
City staff told the Downtown Management Commission that a 10-year contract between the City of Boulder and the Sundance Institute (approved by council via Resolution 3 19) commits to hosting a Sundance Film Festival in Boulder beginning in January 2027 and includes city space, lodging measures and a parking revenue-sharing arrangement of up to $500,000 annually.
City staff briefed the Downtown Management Commission on a 10-year contract between the City of Boulder and the Sundance Institute that council approved last week as Resolution 3 19, describing the agreement’s major logistics and the city’s commitments.
The staff presenter said the city expects an 11-day festival window in late January 2027 and anticipates about 90,000 attendees across the run, with peak single-day crowd estimates in the 35,000–40,000 range. "We anticipate about 90,000 attendees in the first year," the presenter said, and noted staff is still finalizing the festival footprint and venue list.
Staff outlined two contract commitments that affect downtown operations: offering city-owned space (identified in the bid as commercial space at 1500 Pearl, including Suite…
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