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Board weighs social media outreach, cautions on moderation and AI‑driven complaint trends
Summary
The committee reviewed options for Facebook, Instagram, LinkedIn and Twitter/X, and discussed limiting social accounts to one‑way posts to avoid moderation, PRA and ADA obligations; members also flagged an increase in consumer complaints that staff suspect may be driven by AI tools and asked staff to return with parameters and a possible presentation on AI.
The California State Board of Pharmacy’s Communication and Public Education Committee discussed whether and how the board should expand its public outreach through social media and how to manage associated risks, including those posed by artificial intelligence.
Public information officer Sarah Jarens described options for the board to use Facebook, Instagram and LinkedIn and noted Twitter/X is already in limited use to announce newsletters and…
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