Copperas Cove council adopts new city logo after multiyear process

The Copperas Cove City Council voted unanimously on Jan. 6, 2026, to adopt a new city logo, approving resolution 2026-1 after a presentation from Kevin Keller, the city's public relations director.

Keller told the council the proposed monogram-style design features two bold "C" letters incorporating the silhouette of Texas with a star indicating Copperas Cove's location. He said the design effort has involved staff, past and present council members and local contributors over about four years and is now ready for formal authorization and a phased rollout.

"To date, I've spent $70 on this," Keller said, describing that figure as out-of-pocket costs for local design work; he added that staff time accounts for the majority of work to date. Keller also said a prior departmental survey put an "all-in" replacement cost at about $95,000 if the city were to replace every instance of the old logo at once. He identified painting the Rattlesnake water tower as the largest single anticipated expense, which he cited at $1,820,000, and said most items such as uniforms, business cards and small signage would be phased in over two to three years and absorbed in regular budgets.

Council members asked about timing and budget. City Manager Ryan Haverlaw said the logo's full rollout would be considered during the next budget process and that trademarking the design is a separate federal process that Keller estimated may take 12 to 18 months.

During the public comment period, resident Siggy Lowe urged council to reconsider changing the longstanding "Five Hills" imagery associated with Copperas Cove, and expressed concern about the city's spending priorities. Keller responded that the proposed logo had been on file since August 2025 and apologized that the graphic attachment had not been on the agenda packet until earlier in the day.

Council member Vanya Hart moved to adopt resolution 2026-1 authorizing the new logo; Howard Hawk seconded. The council called the vote and all members present voted in favor. After the vote, Keller and others thanked the staff and community contributors, including local designer Joshua Moore, for their work on the branding.

Next steps identified by staff include pursuing federal trademark protection, finalizing a branding guide and phasing logo updates into departmental budgets rather than seeking a single up-front expenditure.