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Sports center usage surges; staff outlines membership strategy and proposed fee changes
Summary
James E. Russell Sports Center staff reported rising attendance and revenues after launching Court Reserve; staff recommended changes to membership options and a planned Feb. 4 public hearing to remove month‑to‑month pricing and add a pause option for seasonal residents.
Staff at the James E. Russell Sports Center told the Parks and Recreation Commission that use and revenues have increased since implementing the Court Reserve platform and new programming.
Ryan, who manages the Sports Center, showed platform data indicating 903 check‑ins in the first two weeks of January and daily indicators that courts were heavily used. He reported $8,018 in revenue in the first two weeks of January, $14,970 for December and a November peak near $17,600. Ryan said the center has converted many…
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