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Board approves variance to expand Marriott hotel wall sign at 1000 North Atlantic Avenue
Summary
The Board of Zoning Adjustment voted 6-0 to grant a variance allowing a 328-square-foot wall sign for the TownePlace Suites by Marriott at 1000 North Atlantic Avenue, after the applicant said building width and setback justified the larger sign and the board tied approval to the submitted sign plan.
The Board of Zoning Adjustment on Jan. 15 approved a variance that lets the TownePlace Suites by Marriott at 1000 North Atlantic Avenue install a 328-square-foot channel-letter wall sign, increasing the allowable maximum from 120 square feet.
The variance (Case A, BOA 2025-029) was read into the record by the clerk as a request under the City of Daytona Beach Land Development Code, Article 6, Section 6.10.K.4 (signage). Attorney Smith of Caldwell Law Firm, appearing for the applicant, said the hotel’s wide façade and its placement on the lot require larger identification than the code’s standard allowance. “Again, we are…
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