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Prescott tourism staff propose tiered funding for major events, ask TAC for input
Summary
Deputy City Manager Michael Morris presented a draft special events funding policy that would classify events into tiers and return up to 50% of taxes they generate (capped at $80,000) to qualifying large events after third‑party economic impact verification; TAC offered questions and general consensus but took no formal action.
Deputy City Manager Michael Morris outlined a proposed special events funding policy to the Prescott Tourism Advisory Committee on Jan. 15, proposing a tiered approach that would prioritize large, brand‑building events for marketing sponsorship.
Morris said staff divided events into three tiers and proposed that ‘‘those who in this category [city marketing sponsorships] generate at least a $100,000 in either tourism or sales tax in order to qualify’’ and have at least 5,000 visitors from outside the region and 1,000,000 marketing impressions. He described a funding formula that would return 50% of the taxes an event…
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