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Commission approves Applebee’s/IHOP sign plan with staff relocation condition
Summary
The Middleton Plan Commission approved an Applebee’s/IHOP sign‑plan modification, allowing the dual‑brand exterior signage with conditions that staff approve relocation of two medallion 'to‑go/pickup' signs and that a packet wording error be corrected.
The Middleton Plan Commission on Jan. 13 approved a sign‑plan modification for the dual‑brand Applebee’s/IHOP at 22 29 WMA, permitting multiple exterior signs subject to staff review of the to‑go and pickup medallion locations.
Planning staff recommended limiting wall signs to one per façade to align with the sign code, but the applicant described the dual‑brand concept and argued for the need to display both brands on the building exterior. Valerie Toden, representing IHOP and Applebee’s, said the configuration supports interior branding and helps customers find the designated to‑go/pickup area; she described the two circular medallions as important markers for pickup service.
After discussion, a commissioner proposed a substitute motion to recommend approval of the sign plan as submitted, with staff approval of the relocation of the to‑go and pickup medallion signs and a correction to packet wording. The substitute motion passed by voice vote.
The commission’s action recommends approval to the next reviewing body or implements the sign‑plan modification per local procedures; staff will work with the applicant on medallion placement and any necessary packet corrections before final implementation.
