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Visit Springfield readies Route 66 Centennial, sports and World Cup outreach
Summary
The city's convention and visitors bureau reported rising tourism metrics and previewed Route 66 Centennial events, Shield Sports Park openings and World Cup‑era marketing plans aimed at increasing multi‑day visitation to Springfield.
Springfield’s convention and visitors bureau told the council it expects a strong tourism year as the city prepares Route 66 Centennial programming and the Shield Sports Park opening.
"We're projected to be 13,000 hotel room nights ahead of 2024 and on pace to exceed $601,000,000 in traveler expenditure set in 2023," Visit Springfield Director Scott Dahl said, highlighting a rebound in visitor…
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