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Carbondale environmental board prioritizes composting pilot at middle school, defers paid ad campaign
Summary
The Carbondale Environmental Board voted to defer a paid public‑education ad campaign and instead prioritize bag‑fee funding for pilot composting at Carbondale Middle School and other local sites; staff will seek trustees’ approval for seed funding.
The Carbondale Environmental Board on its regular meeting decided to delay a paid advertising campaign and instead prioritize funding for a pilot composting program that would start at Carbondale Middle School and potentially expand to other schools, multifamily buildings and restaurants.
Board members debated the cost and expected impact of a year of paid ads in the local paper and limited radio underwriting versus targeted, measurable pilots. Estimates discussed included a half‑page monthly ad package for a year costing about $4,800 and radio underwriting packages of roughly $1,500–$2,000 for several dozen spots.…
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