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Clearwater board extends lunchtime market, moves forward with regional marketing firm
Summary
City staff told the Downtown Development Board that the First Friday lunchtime market grew from about 150 to more than 350 attendees and spent $3,519.62 over three months; the board approved extending the market two months and staff recommended hiring RBOA, a Florida marketing and PR firm, to develop a long-term downtown brand and promotional toolkit.
The Downtown Development Board on Jan. 12 approved a two-month extension of the First Friday lunchtime market and signaled support for an outside marketing effort to build a lasting downtown brand.
Vicky Shire, CRA manager, reported that attendance at the lunchtime market rose from about 150 in October to more than 350 by December and that the three-month program cost $3,519.62 for marketing, city fees and entertainment. She told trustees staff recommended extending the program in March and April…
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