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Board approves updated middle school logo after staff, student and parent input

Benicia Unified School District Board of Education · January 16, 2026
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Summary

Benicia Unified trustees approved a refreshed middle‑school logo and brand guidance after a community process; principal said rebranding costs would be minimal and replaced items will be phased out to avoid waste.

The Benicia Unified School District Board approved an updated middle‑school logo and a branding document after Principal Mark Nelson presented a process that solicited feedback from students, staff and parents. Nelson described six design options developed with local graphic artist Mikey Sharif and said the chosen design (design 5) balances the Viking ship image, district colors (royal blue, white) and a hint of silver for merchandising and signage.

Nelson said the selection process included Student Site Council (SSC) review and input from the PTO. He told trustees spending to update printed materials would be minimal and that existing items would be phased out rather than discarded; PTO funds would be available for some spirit‑wear items. Trustees asked about costs and phasing; Nelson said letterhead, digital assets and marquee updates are mostly digital replacements and can be rolled out over time to avoid replacement losses.

The board moved to adopt the new logo and associated branding guidance and voted unanimously in favor.