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Swain County Schools athletic director lays out budget, sponsorship and revenue ideas
Swain County Board of Education · January 13, 2026
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Summary
Athletic director Scotty McMahan presented a revised athletics budget breakdown, discussed ticketing, concessions, sponsorship banners, the Maroon Devil Network revenue potential, and fundraising events to offset travel and official costs.
Scotty McMahan presented an athletic-budget report to the Swain County Board of Education, outlining current revenue and expense categories and new revenue strategies.
McMahan said the department reclassified uniform costs to avoid annual budget spikes and provided team-by-team spending and gate-revenue tallies. He noted travel and…
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