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Swain County Schools athletic director lays out budget, sponsorship and revenue ideas

Swain County Board of Education · January 13, 2026
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Summary

Athletic director Scotty McMahan presented a revised athletics budget breakdown, discussed ticketing, concessions, sponsorship banners, the Maroon Devil Network revenue potential, and fundraising events to offset travel and official costs.

Scotty McMahan presented an athletic-budget report to the Swain County Board of Education, outlining current revenue and expense categories and new revenue strategies.

McMahan said the department reclassified uniform costs to avoid annual budget spikes and provided team-by-team spending and gate-revenue tallies. He noted travel and overnight stays for postseason events are the largest drivers of variable costs and described efforts to expand concession and merchandise sales, use banner sponsorships and grow the district’s "Maroon Devil Network" streaming subscriptions. McMahan said subscription growth and digital revenue could add thousands of dollars a year and described recent fundraising efforts (a leading-edge fundraiser and benefit tournaments) that brought unexpected donations.

Trustees asked about card sales and digital ticketing (through Infinite Campus), acknowledging there are processing fees to consider. McMahan and staff also discussed concession-space limitations at the high school and identified opportunities for additional sponsorship categories (end-zone, chair sponsorship, chain-gang sponsorship) to increase revenue.

What happens next: athletic staff will continue to refine revenue projections and return with detailed gate, merchandise and sponsorship numbers; trustees asked staff to explore digital-ticketing fees and partnerships.