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Simsbury Community Media appeals for donations as subscription revenue falls
Summary
An on-screen appeal from Simsbury Community Media during the Jan. 12 feed said cord-cutting has reduced subscription funding and asked viewers to donate to sustain local coverage and programming.
Simsbury Community Media (SCM) ran an on-screen fundraising appeal during the Jan. 12 broadcast, asking viewers to donate to keep local programming and the livestreaming of municipal meetings running.
The spot said SCM's funding is tied to traditional television subscriptions and that revenue has declined as viewers move to internet-only services. "Our funding structure is based on television subscriptions," one SCM speaker said. "With a shift to Internet only subscriptions... SCM receives less revenue. We need your support."
SCM stressed its role in preserving local history and enabling access to government meetings, school events and community milestones, and encouraged donations via a website link or QR code shown on screen.
The appeal noted that most SCM programming remains freely available online, but the organization asked for contributions to maintain operations and equipment that support broadcasts of town meetings and community events.
Next steps: SCM asked viewers to visit its website or scan the on-screen QR code to donate; no formal action by the commission was recorded in response to the appeal.
