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TDC staff reports show mixed lodging metrics, rising web engagement and a busy 2026 sports calendar
Summary
TDC staff reported November lodging metrics trended negative year‑over‑year while fiscal year collections rose; marketing and website engagement improved (about 73,000 impressions and 3,000 engagements Oct–Dec) and sports/events staff reported 65 confirmed events for 2026 including regional tournaments and state Babe Ruth competitions.
TDC staff briefed the council on financial and program metrics and on booking activity for 2026. On lodging taxes and STR performance, staff said November comparisons showed Columbia County tracking negative versus November last year—a statewide trend—though fiscal year collections were up, in part because new hotels opened in the jurisdiction.
Marketing staff…
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