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Historian and a tourism strategist map Old Town Scottsdale’s past and pitch 'show'‑based experiences
Summary
Scottsdale historian Joan Fadala reviewed Old Town’s evolution from early settlements through incorporation and tourism eras; tourism strategist Michael Lee recommended storytelling and immersive experiences as the central strategy to strengthen visitor engagement and economic returns.
At the Jan. 7 special Scottsdale City Council meeting historian Joan Fadala traced Old Town Scottsdale’s transformation from early indigenous settlement through founding and incorporation to a modern arts and tourism hub.
Fadala highlighted milestones including the Arizona Canal and homesteading in the 1880s, incorporation on 06/25/1951, the rise of arts and crafts…
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