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Santa Barbara City Council unanimously consents to inclusion in countywide wine business improvement district
Summary
The council voted to consent to the County of Santa Barbara’s proposal to form a countywide Wine Business Improvement District and include territory within the city; the district would levy a 1% industry assessment on direct‑to‑consumer retail sales and is expected to generate about $1.5 million annually for regional wine marketing.
The Santa Barbara City Council voted unanimously on Feb. 4 to grant consent to the County of Santa Barbara to form the Santa Barbara County Wine Business Improvement District (SBC Wine BID) and to allow territory within the City of Santa Barbara to be included in that district.
County‑run business improvement districts are industry‑led assessment programs. Allison Laslett, CEO of the Santa Barbara Vintners Association, told the council the proposed wine BID would assess 1% on direct‑to‑consumer retail sales at wineries and tasting rooms (for example, retail purchases, wine‑club signups, souvenir merchandise), exclude wholesale and…
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