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Clear Creek interviews Natalie Strom for tourism bureau board; commissioners to decide within two meetings
Summary
Natalie Strom, a Clear Creek County resident with event-marketing and nonprofit experience, interviewed for a seat on the Clear Creek County Tourism Bureau board. Strom emphasized cross-promotion with local businesses and targeted marketing to convert existing visitors into local spending rather than attracting more visitors.
Commissioners interviewed Natalie Strom on Dec. 16 as a candidate for the Clear Creek County Tourism Bureau board. Strom, who said she has lived in Clear Creek County since 2013, described experience in website design and tourism-related roles (Georgetown Loop Railroad, Mountain Prime), event management and nonprofit advocacy for behavioral health.
During the interview Strom told commissioners she would focus tourism marketing dollars on encouraging visitors already coming to the county to spend more locally through cross-promotion with businesses, social-media campaigns and consistent messaging across county and town websites. She cited practical collaborations she has executed in hospitality and retail and described volunteer engagement in local cultural assets.
Commissioners praised her application and credentials and asked about balancing tourism promotion with protecting quality of life; Strom said the balance requires listening to residents and tailoring promotions that encourage spending while respecting community preferences. The board said it will reflect individually, consult staff and reach a decision in the next two meetings, or provide an explanation for not appointing her.
Quote "I think that there are quite a few things that can be done... cross promotion with businesses... utilize funding to help push those events further and more broadly," Natalie Strom (candidate).
Ending The board will finish deliberations and either appoint Strom or report back with reasons within two meetings.
