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Board prioritizes programming, marketing and partnerships to boost parks use
Summary
The Parks & Recreation Board discussed creating an inventory of existing programs, a marketing strategy and partnerships with the school district and Navy base. Board members proposed an activity guide, website updates and targeted outreach to increase participation and revenue.
Oak Harbor — Board members focused on programming, outreach and partnerships as actionable ways to increase park usage and generate modest revenue while capital projects are scoped.
Staff framed programming as “life enrichment” for all ages and said the department is hiring a recreation coordinator. Board members recommended an initial inventory of community providers, clubs and events to identify gaps and avoid duplication. Speaker 2 suggested starting with existing newsletters and a quarterly activity guide and said the communications/IT manager can publish content if staff supply it.
Marketing and communications Board members emphasized a stronger website and social media presence and suggested compiling an activity guide that lists programs, operators and enrollment details. Speaker 3 encouraged frequent social posts and recommended inexpensive, focused content creation if in‑house capacity is limited.
Partnerships and coordination Members recommended strategic partnerships with the school district and the North Whidbey Parks and Recreation District to share facilities and funding opportunities and to reduce redundancy. The board also discussed exploring a community infrastructure grant to support amenities that serve Navy families, and Speaker 2 said a site visit with the base CEO is planned.
Next steps Action items the board agreed to include: inventory current programming and providers; develop a marketing strategy (activity guide, website improvements, social media plan); and convene partners to coordinate programming and capital priorities. Staff will return with an implementation plan and suggested timelines.
