South Pasadena introduces new public affairs manager, plans quarterly newsletter and expanded outreach
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Summary
Jennifer Colby was introduced as South Pasadena's new public affairs manager and public information officer; she described a citywide role supporting departmental liaisons, a quarterly printed newsletter launching early next year, enhanced social media, and an openness to partnerships with schools and senior services for outreach.
The City of South Pasadena introduced Jennifer Colby as its new public affairs manager and public information officer at the Public Safety Commission meeting on Dec. 23.
Colby said the role is citywide, intended to streamline communications across departments and expand outreach channels. She said the city will publish a printed quarterly newsletter to residents beginning early next year in addition to digital channels such as the existing "neighborhood pulse" digital newsletter. Colby told commissioners she will work with department liaisons (for example, police staff who manage social media) and use analytics to tailor communications.
Commissioners asked whether the position is a new one and whether Colby will be available for incident response; Colby said the public affairs division is newly established and that she will support outreach needs across departments and can assist during incidents. Commissioners and staff suggested outreach partnerships with local schools, interns, and the senior center to improve access for residents who are not computer-savvy; Colby agreed to explore those options and to leave contact information for commissioners and staff.
Commissioners flagged opportunities to coordinate the new PIO's work with the police department's fraud-prevention outreach and with department-led alerting campaigns.
