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Billboard lease extension with Lamar Companies draws council skepticism over value of 2,000 free advertising hours
Summary
A proposed 20‑year lease with Lamar Companies for a digital billboard at 528 Murdoch Ave, offering Meriden 2,000 hours per year of public advertising, prompted questions about competitiveness, monitoring of free hours, and why the city would renegotiate with seven years remaining on the current lease. Council opposed the measure during debate.
The Finance Committee debated a proposed 20‑year lease with Lamar Companies on Oct. 9 that would replace an existing agreement for a digital billboard at 528 Murdoch Ave and extend city advertising benefits through Dec. 1, 2045.
Acting City Manager Emily Holland described the proposal as an opportunity to lock in 2,000 hours per year of public advertising across Lamar signs facing I‑691 and I‑91, split equally and…
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