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Intern reports: tourism revenue, competitiveness dashboard and Chamber priorities highlight housing and workforce challenges
Summary
An intern summarized Senate and stakeholder briefings showing tourism produced roughly $300 million in tax revenue in 2024, a marketing campaign that generated an estimated 145,000 additional trips, and a competitiveness dashboard warning of aging demographics and housing shortages; the Chamber urged permitting reforms and workforce initiatives.
Cabot Sales summarized a series of economic-development briefings for the Vermont House Committee on Commerce & Economic Development on Jan. 16, covering tourism marketing results, competitiveness data and Chamber of Commerce priorities.
Sales said tourism generated about $300,000,000 in tax revenue in 2024 and that recent advertising raised Vermont—onsideration as a destination by roughly 10% on exposure and by 30% when advertisements were remembered. "They saw a 145,000 roughly trips from…
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