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Middleburg council debates farmers market funding and management; asks staff for options
Summary
Council heard staff data showing manual attendance counts around 300–400 on peak days and debated whether to continue the market with a $40,000 allocation, hire an outside firm, contract a part-time coordinator, or pause the market for a year; council asked staff to gather firm quotes and commitments for a future decision.
Council members spent an extended discussion weighing the costs and benefits of running the Middleburg Farmers Market this year, debating whether town staff should manage it, whether the town should hire a part-time coordinator, or whether the market should be fully outsourced to a professional management firm.
Ally (market manager) reviewed vendor outreach, said a vendor survey has been distributed, and presented manual attendance counts gathered by a market manager’s clicker (showing ranges that spiked at roughly 300–400 visitors on…
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