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EDA reviews $10,000 digital billboard advertising proposal from OutFront Media
Summary
OutFront Media presented a Digital Direct Advertising package using targeted placement across a dozen high‑value digital boards with 2.5 million annual impressions; the board asked for additional audience repeat metrics and deferred a formal vote to the next meeting.
OutFront Media presented a targeted digital billboard proposal to the Sherburne County EDA on Jan. 15, outlining a Digital Direct Advertising (DDA) package that would concentrate a $10,000 annual buy on a subset of high‑performing digital boards.
An OutFront representative described DDA as a platform that uses audience and impression data to prioritize boards most likely to reach the EDA’s target — small and medium business…
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