Board hears Better City economic report; members ask for Placer AI demo after questions about workforce numbers

Tooele County Economic Opportunity Board · January 16, 2026

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Summary

A presenter reviewed the Better City economic development report—highlighting strengths and challenges—and board members questioned workforce figures, discussed data sources (Census OnTheMap, ACS 2024) and the county’s contract with Placer AI, requesting a demo and access allocation.

The Tooele County Economic Opportunity Board heard a presentation on a Better City economic development report that outlined local strengths—business growth, high rates of homeownership and relative income equality—and challenges such as workforce retention, housing affordability and the need for more infrastructure investment.

The report urged the county to attract higher-wage industries aligned with local strengths like advanced manufacturing and technology, adopt policies to expand affordable housing supply, and prioritize investments in roads, water and electricity to support growth. The presenter said much of the data in the report draws on 2023–24 datasets.

Board members pressed for the underlying data on workforce retention. The presenter cited the U.S. Census Bureau’s OnTheMap tool and the American Community Survey (one-year estimates) as sources and noted the county also holds a contract with Placer AI for newer workforce analysis. Members said Placer AI produced a figure for Tooele City in the mid-50s to 60% range for a particular metric discussed, contrasting with a higher historical figure that had been cited (70–75%).

Members asked staff to demonstrate the Placer AI tool at a future meeting and discussed which staff and city partners should get access to the tool. The group also discussed license counts and pricing: members referenced prior vendor arrangements (AlphaMap), an initial Placer AI quote, and a negotiated figure discussed verbally in the meeting. The transcript records that the parties planned to coordinate account assignments and consider purchase of additional licenses if needed.

The board agreed to distribute a link to the economic resource site and to provide staff feedback on data quality before any formal public launch.