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Survey of July Fourth ticket buyers shows strong support for traditional fireworks, staff notes results are not statistically valid

Community Services Commission, City of South Pasadena · January 13, 2026
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Summary

Staff reported 101 responses from 2,084 ticketed attendees (4.8% response), indicating strong support for the traditional fireworks display and limited interest in drone or hybrid alternatives; commissioners asked staff to include the survey in the city-council packet and to form a subcommittee to plan future events.

Community Services Supervisor Natalie Wilcox presented the results of a post-event survey for the city's Fourth of July fireworks show, noting that the survey was sent to ticket purchasers only and yielded 101 responses from 2,084 recipients (a 4.8 percent response rate). Staff cautioned the sample is not statistically valid but said responses provide helpful attendee insights.

Survey highlights included high satisfaction with the fireworks quality and family-friendly atmosphere, strong support for retaining the traditional fireworks format and limited interest in drone or hybrid shows (average interest about 2 out of 5). Open-ended responses focused on logistics improvements—sound quality, food options and smoother entry/exit flow.

Public commenter Tucker Nelson warned the sample skews to attendees who enjoy fireworks and urged the commission to consider voices of residents who do not attend or who prefer alternatives. Commissioners asked whether survey questions addressed fiscal trade-offs between fireworks and drone alternatives; staff confirmed costs were not asked on the survey and said they will include the results in future council materials.

Staff said they will use the feedback for planning and noted a fireworks subcommittee will be created to assist event planning. No formal action was required for the informational presentation.