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Board selects MSA to lead Holy Hill Gateway District master plan with emphasis on neighborhood engagement

Village of Germantown Village Board · January 20, 2026

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Summary

Plan commission recommended and the village board approved hiring MSA Professional Services to prepare a 9‑month Holy Hill Gateway District master plan focusing on implementation steps, design standards and neighborhood outreach including in‑person workshops and an interactive story map.

The Village of Germantown board approved selection of MSA Professional Services to prepare a Holy Hill Gateway District master plan, a targeted supplement to the village’s 2050 comprehensive plan.

Plan commission and staff recommended MSA after evaluating five proposals. MSA representatives Lori Miller Facey and Steve Tremlett outlined a nine‑month scope that includes concept alternatives, a market analysis, design standards, an implementation checklist and a "story map" website to host public materials and gather feedback. MSA emphasized front‑loaded neighborhood engagement, including a neighborhood visioning workshop and public open house, plus optional pop‑up engagement booths and an online mapping tool.

Trustees pressed for strong in‑person outreach and clear opportunities for residents to mark up maps and offer detailed input, recalling prior engagement shortcomings during the 2050 plan process. MSA said typical neighborhood events attract dozens and proposed supplements (online mapping, pop‑up booths) to broaden participation.

The motion to authorize staff to negotiate a contract with MSA carried; staff will return the finalized contract for execution and the planning‑commission oversight will guide scope and public engagement milestones.