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Council prioritizes communications overhaul; reviews $45,350 website proposal and newsletter timing
Summary
Councilors said the city website needs restructuring to publish content once and push to social platforms, reviewed a vendor proposal priced at $45,350, and agreed to delay a big year-end newsletter to January for a shorter issue and regular schedule thereafter.
DUNDEE — Council members discussed city communications strategy, endorsing a refreshed website and more consistent digital outreach while pushing staff to balance cost and functionality.
Speaker 2 said the city received a proposal to overhaul the website and noted: "Well, that that's that's $45,350 to be exact." He and other councilors said the site needs structural work so staff can post once and distribute to Facebook, Instagram and email. Several councilors proposed considering local web talent or volunteers to reduce cost; Speaker 3 suggested refreshing the existing site rather than rebuilding it from scratch.
On outreach, speakers debated pushing residents toward digital alerts similar to school systems (texting a 6-digit code) and emphasized measuring engagement (open rates and click tracking). The council agreed to postpone the end-of-year newsletter and aim for a January edition, with recurring issues thereafter. Speaker 5 (staff) confirmed January timing works for operations and recommended returning to a normal cadence after that issue.
No contract award was made; staff were asked to return with options that balance cost, platform functionality and potential local partners who could perform work at reduced rates.
