Sun City West Presents Midyear Strategic Progress, Cites High Survey Response and Kicks Off Master Plan
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Summary
Management described progress on a three-year strategic plan, reported a 5,200-response community survey (statistically valid), and introduced Barry Dunn consultants to begin a community-driven master-plan process with engagement through April and a planning horizon to September.
Sun City West staff walked attendees through midyear progress on a three-year strategic plan and introduced a newly engaged master-plan consulting team.
"We had a 5,200 response rate," Steven told the audience when summarizing the community satisfaction survey, calling that number "a really good response" and noting that it exceeded the 3,600 responses needed for a 2% margin of error. Staff said the survey shows an average resident age of about 73 and that most respondents are property owners who rate services and dues favorably.
Staff also reviewed a series of strategic items in progress this fiscal year, including board training and onboarding, new social events and theater programming, improved branding and signage, marketing tied to spring training audiences, pilot activities such as expanded club hours and a potential online storefront for logo merchandise.
Consultant Jason of Barry Dunn presented a formal master-plan kickoff, saying the process will gather community input over the next months through in-person pop-ups, open houses and a website portal. "This is your plan," Jason said, urging broad resident participation and explaining that engagement tools include a website map where residents can suggest improvements.
Staff emphasized that the master plan is intended as a community-driven 10-year vision and that consultant activities will wrap through September; the prime engagement window for input runs through April. The consultant flagged priorities such as facilities infrastructure, usage trends and marketing outreach.
Leaders encouraged residents to use multiple channels for input and to attend upcoming pop-ups, coffee-and-donut sessions and open houses. The presentation closed with an invitation to volunteers and clubs to help tell the community's story and supply content for outreach.
No formal decisions were taken at the session; staff asked residents to stay engaged with the consultant process and check the master-plan website for details and dates.

