Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Student Mental Health topic
No spam. Unsubscribe anytime.
District launches year‑long 'Believe You Matter' campaign, shows high ParentSquare reach
Summary
Communications staff highlighted a year‑long 'Believe You Matter' campaign addressing student mental health, with fall suicide‑prevention work and a winter focus on digital wellness. Staff also reported high engagement metrics for ParentSquare messaging (a district message reached 48,939 recipients with ~92% open rate overall) and noted interpretation and captioning options for meetings.
The district’s Communications & Community Involvement office presented its annual report and highlighted the 'Believe You Matter' campaign, a year‑long initiative addressing student mental health and wellness. The campaign’s fall work focused on suicide prevention (district staff reported trainings with large parent and staff attendance), a winter focus on digital health and wellness is underway, and the spring emphasis will be on sleep health.
Shelley Bailey Sharp told the board the department uses data and analytics to guide outreach. As an example, staff said a recent district message about the superintendent transition was distributed to 48,939 recipients via ParentSquare and that the message had an approximately 92% open rate overall; language‑specific open rates for a subset of languages ranged from the low‑90s to 100% in some cases (the only lower rate noted was Somali). Staff also said live interpretation is available at board meetings on request and that YouTube captioning is available after videos are posted.
Board members asked for deeper visual analytics, school‑level breakdowns and how ParentSquare engagement links to school supports; the presenter confirmed analytics are used and that administrators receive school‑level data.
