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Travel Texas names Texarkana a 'Tourism Friendly Texas' certified community
Summary
A Travel Texas representative presented a Tourism Friendly Texas certification to Texarkana, citing $181.4 million in 2024 direct travel spending, more than $3.6 million in local tax receipts and over 1,000 tourism jobs; city leaders and Visit TKX were recognized for the effort.
Maddie Phillips of the Governor's Office of Economic Development and Tourism presented Texarkana with a Tourism Friendly Texas certification during the City Council meeting on Jan. 12, 2026, praising local collaboration and the Visit TKX team for efforts to grow events, public art and marketing.
"On behalf of Travel Texas and the office of the governor's…
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