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Visit Fairfax proposes $6.5 million-a-year plan for new hotel tax revenue
Summary
Visit Fairfax told the Fairfax County Economic Initiatives Committee it expects roughly $6.5 million annually from a FY2026 2% increase in the transient occupancy tax and proposed dividing the money among a $1.5 million infrastructure fund, a $1 million industry grant program, and $4 million for marketing and promotion.
Visit Fairfax presented a plan to the Fairfax County Economic Initiatives Committee on Nov. 25 to spend forecasted revenue from a FY2026 2% increase in the transient occupancy tax (TOT). The organization estimated the increase would yield about $6,500,000 annually and outlined three priority areas for the funds: a tourism infrastructure fund, an industry grant program, and expanded marketing.
At the meeting, Barry Bigger of Visit Fairfax said the board directed the organization to develop recommendations for the county’s 2027 budget. Bigger described three "silos" for the money: a $1,500,000-per-year infrastructure fund to support development and renovation of tourism-related facilities; a $1,000,000 grant program open to…
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