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Ridgecrest tourism bureau reports growth, new events and marketing gains
Summary
The Ridgecrest Area Convention and Visitors Bureau told the council that 2025 was a year of growth: it added nine events for 2026, brought marketing functions in-house, reported 84,000 social interactions and 2,000,000 views, and said hotel demand rose 6.5% for 2024.
Carrie Crutcher, executive director of the Ridgecrest Area Convention and Visitors Bureau, told the City Council the bureau’s annual report showed measurable gains in visitor interest and marketing reach. “2025 was a great year for us, for tourism, for Ridgecrest,” Crutcher said, calling the year “a year of growth.”
Crutcher said the bureau added nine new events that will bring out‑of‑area visitors in 2026, hired a…
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