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Visit Virginia's Blue Ridge reports record hospitality numbers and urges more hotel capacity
Summary
Visit Virginia's Blue Ridge told the Roanoke County Board that 2024 was a record year for tourism, citing nearly $11 million in bed tax, $132 million in direct visitor spending in the county and campaign-level returns of about 17:1 from a spring marketing push. Presenters urged more local hotel capacity and continued investment in marketing and events.
Landon Howard, president of Visit Virginia's Blue Ridge, presented the region's 2024 tourism results to the Roanoke County Board on Jan. 13, saying the region collected nearly $11 million in bed tax for the reported fiscal year and that Roanoke County accounted for $132 million in direct visitor spending.
Howard and VBR staff…
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