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Port Richey CRA picks shiplap-style sign and to include digital messaging panels
Summary
The Port Richey Community Redevelopment Agency selected a shiplap-style design for city wayfinding and agreed to require vendor concepts that incorporate digital message panels at City Hall and a second location; staff will ask the designer to return with mockups and placement options.
Port Richey’s Community Redevelopment Agency on Tuesday settled on a preferred branding and wayfinding design and directed staff to require vendor concepts that include integrated digital message panels.
City Manager Don King introduced phase 2 of the KMA branding and wayfinding contract and told the board the project will include sign placement, styles and budgets. King recommended adding a digital messaging board at City Hall and a second location near the Grand Boulevard/US‑19 corridor so officials can post meeting notices, event information and emergency alerts; he also said advertising on the panel could offset costs.
"We're already going to include the inclusion of a digital sign," King said, explaining staff will ask the vendor to provide digital‑sign concepts alongside static sign options.
Board members reviewed three design families and widely expressed a preference for the third option, described repeatedly as a shiplap (metal panel) style. Members asked the vendor to show variations—keeping the same visual theme while adjusting scale for different locations—and to test darker border colors before finalizing. Council members also emphasized placement and readability when driving on US‑19.
During public comment, resident Chopper Davis urged the board to prioritize where digital panels are sited so motorists can safely see and read messages. "You can't read the digital sign if you're paying attention to your traffic at all," Davis said, arguing placement matters more than color or ornamentation.
Staff said the contract requires the vendor to propose a sign‑placement plan; designers will return with updated mockups and staff will present those concepts at a follow‑up meeting. The board reached consensus to move forward with the shiplap‑style direction and the inclusion of digital signage, and requested three revised border/color options for final review.
Next steps: staff will ask KMA for revised designs that incorporate a digital message panel and a placement plan; the board will review those mockups at the next workshop prior to procurement.
