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Tourism briefing credits USA Cycling event with $2.6M impact; VBR gives $11,200 for trails

Roanoke County Board of Supervisors · January 15, 2026

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Summary

Virginia's Blue Ridge told the Roanoke County Board that the 2025 USA Cycling National Championships generated an estimated $2,600,000 in regional economic impact; VBR presented the county an $11,200 check from entry fees to support mountain biking trails. The board also received a separate regional commission briefing on transportation and greenways.

Virginia's Blue Ridge presented 2025 tourism results to the Roanoke County Board of Supervisors on Jan. 13, highlighting the USA Cycling National Championships as one of the year's biggest successes. VBR estimated that the event produced about $2,600,000 in economic impact for the region and presented the county with an $11,200 check derived from participant entry fees to support mountain biking trails.

During the same meeting, the Roanoke Valley Alleghany Regional Commission briefed the board on several ongoing projects, including the SMART SCALE transportation process, the Roanoke River Blue Way Committee and regional greenway planning. The commission’s presentation focused on current project pipelines and coordination opportunities across jurisdictions.

The recap does not record detailed Q&A, motion language, or fiscal commitments beyond the VBR check; it frames both items as informational briefings provided to the board.