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AMP extends marketing contract for one year after presentation of analytics
Summary
After a presentation from the marketing agency (Fraubrand Kind), the AMP Commission debated renewal options and voted to extend the agency contract for one year at current rates, with staff to monitor performance and procurement timelines for future decisions.
Representatives from the marketing agency (Danny Hamblett with Tracy and Nicole) reviewed a year of activity under the current FAB/advertising contract, including a new website launch and digital advertising metrics. Tracy reported more than 3.9 million impressions across digital channels and discussed partner outreach, event promotion and a…
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