AMP extends marketing contract for one year after presentation of analytics
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Summary
After a presentation from the marketing agency (Fraubrand Kind), the AMP Commission debated renewal options and voted to extend the agency contract for one year at current rates, with staff to monitor performance and procurement timelines for future decisions.
Representatives from the marketing agency (Danny Hamblett with Tracy and Nicole) reviewed a year of activity under the current FAB/advertising contract, including a new website launch and digital advertising metrics. Tracy reported more than 3.9 million impressions across digital channels and discussed partner outreach, event promotion and a partner guide for taxpaying businesses.
Commissioners discussed whether to extend the contract for one or two years at current rates or to issue a request for proposals (RFP). Staff noted the contract permits up to two one-year extensions without a rate increase and that an organization ‘‘won the previous bid’’ when the agency was first contracted in mid-2024. Commissioners requested time to review contract language and procurement rules; some members favored a shorter, one-year extension to allow competitive bids later.
A motion to extend the contract for one year (naming Aubrey Krahn in the motion) was made, seconded and carried on roll call. The commission recorded that the contract would be extended one year at the current rate structure and that staff would monitor performance and return with options before any further long-term commitment.
No rate increase or new scope was approved at the meeting; commissions asked staff to clarify procurement timelines and the agency’s performance metrics before future extensions or issuing an RFP.
