Nashville Sounds report: attendance tops 500,000 again; community programs and Parkwood fields highlighted
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Summary
Team leaders reported another season above 500,000 attendees, described community outreach programs and charitable giving, and recapped the Parkwood fields project in North Nashville that raised more than $2.5 million for new fields.
Nashville Sounds officials told the Sports Authority on Thursday that the team again drew more than 500,000 fans for the season, highlighted community programs and described recent neighborhood investments, including new fields in North Nashville.
The nut graf: team executives and community-relations staff emphasized fan engagement, outreach partnerships and charitable activity, and said Parkwood's renovated fields — funded by a coalition of partners — have produced measurable youth-sports results this year.
Attendance and season highlights Adam English (title given as team staff) and Doug Scopel, assistant general manager for the Nashville Sounds, said the ballpark hosted more than 500,000 fans for the seventh consecutive season and finished nearly 20 games over .500 on the field. "We were fourth in minor league baseball in attendance at a 120 teams, north of 500,000 fans came through First Horizon Park just for baseball games again," Scopel said.
Community programs and awards Katie McMullen, the Sounds' community-relations lead, described a year of community activations and partnerships. The team awarded $5,000 grants to multiple local charities during the season, donated thousands of tickets to local nonprofits and provided staff volunteer time. The Sounds' Delta Dental Kids Dental Day won a national minor-league award for best non–game-day event, McMullen said, highlighting partners such as Neighborhood Health, Meharry Dental School and Samaritan's Feet.
Parkwood project and youth outcomes McMullen and team leaders also reviewed the Parkwood Ball Club renovation in North Nashville. Team staff said the project raised more than $2.5 million and delivered two new fields. McMullen said three Parkwood teams reached state tournaments this season and that an 8-and-under team finished third in the Dixie Youth World Series. "It truly is a testament to so many great community partners coming together," she said.
Promotions and fan accessibility Scopel and staff emphasized the team's promotional calendar and pricing strategy; the club said a family-of-four outing averages $91, keeping a single-game family experience under $100 on average. The team outlined themed nights, community recognition games and digital promotions that helped drive attendance and fan engagement.
Ending The authority thanked team staff for the report and noted the presentation had no formal board action attached. Team leaders said they will return with any future capital requests, including scoreboard-related planning already discussed in the finance briefing.
