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Ad agency reports 4 million-plus impressions and pitches partner program to Texarkana A&P Commission
Summary
For All Brand reported more than 4,000,000 impressions for the Experience Texarkana campaign, highlighted geofencing and paid-ad performance, and proposed a QR-sticker partner program and tournament-targeted offers to drive hotel and restaurant revenue.
Dani Hamblett, representing the contracted ad agency, presented the Experience Texarkana marketing report and outlined digital and partnership tactics the agency says are driving visibility and engagement.
Hamblett told commissioners the agency has recorded over 4,000,000 impressions across channels since the engagement began in 2024 and that most website visitors arrive via mobile and organic search. She said that paid ads and geofencing (targeting interstate rest stops and visitor centers) are producing above-average click-through rates and that the team can run targeted campaigns around tournaments.
Why it matters: The agency framed its work as a way to convert tournament visitors into local hotel nights, restaurant sales and longer stays. To strengthen that conversion the agency proposed a partner program in which restaurants and hotels display a sticker/QR code linking to ExperienceTexarkana content and a possible partner page or coupon system timed to events.
Agency evidence and tactics: Hamblett described the digital ecosystem (social, video, website and Google ads), showed the top-performing posts (including Picklefest and a reel of Bobby Ferguson Park), and explained the mechanics of geofencing and how the resulting behavioral data feeds ad targeting. She said the agency is testing Google Ads and Meta placements and reported a ~0.4% click-through rate for recent geofencing ads compared with a typical benchmark of ~0.1%.
Local outreach and support: The agency printed visitor guides and distributed them to state visitor centers after Commissioner Brewer okayed initial printing; Hamblett said the guides will also be posted as a PDF on the Experience Texarkana website. She asked the commission to consider formalizing outreach to local businesses (monthly visits, a partner kit at business-license intake) to strengthen buy-in from those who pay into the A&P tax.
Quotes: “Total overall impressions that we've had since we began working with you guys is over 4,000,000,” Hamblett said. “We can geofence the field. We can be running ads…we could put together some better marketing packages for these people.”
Next steps: Commissioners asked Hamblett to provide more detail on campaign data and to coordinate with staff on any partner-page or coupon implementation; staff and agency will work to align on measurable indicators that link advertising activity to tax revenue and lodging receipts.
