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Cheyenne council prioritizes public-education push for fifth- and sixth-penny ballot measures
Summary
At a goal-setting session, Cheyenne councilmembers agreed to prioritize an aggressive public information strategy to explain two sales-tax ballot measures (the fifth and sixth penny), asking staff to develop a coordinated marketing and outreach plan and to identify champions for implementation.
Cheyenne's governing body spent a large portion of a goal-setting work session Tuesday crafting a public-information strategy to support two upcoming ballot measures known as the fifth and sixth penny sales taxes. Council members said they want a clear, proactive campaign to explain what the taxes would fund and to "spoon-feed" accessible stories to voters well before any election.
Council members and staff argued the campaign must be precise and timely. Speaker 3 (council member) and Speaker 2 (council…
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