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Explore Utah Valley highlights record web traffic and targeted campaigns, cites $12.5M group-sales impact
Summary
Explore Utah Valley reported more than 1 million website sessions in 2023, a high email open rate and successful targeted airport and streaming campaigns that generated millions of impressions; staff said group-sales activity produced an estimated $12.5 million in economic impact.
Lee Adamson, executive director of Explore Utah Valley, told Utah County commissioners on March 13 that the destination-marketing organization's 2023 campaigns substantially increased online engagement and helped bring conferences and tournaments to the valley. He introduced Charlene Christensen, director of services and marketing, and Erin Scott, director of sales, who detailed campaign metrics and group-sales results.
Christensen said the organization ran a combined airport and traditional campaign that produced strong click-through and engagement…
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