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Glenview board approves $94,850 branding and marketing contract
Summary
Trustees approved a $94,850 contract with Altogether Studio for village branding and marketing after discussion about what the brand should represent. Trustees emphasized that branding goes beyond a logo and should reflect village values and appeal to families.
Glenview — The Glenview Board of Trustees on June 3 approved a village branding and marketing contract with Altogether Studio for a not-to-exceed amount of $94,850.
Director David (presenting staff) said the project will include an audit of the village’s historical visual marks, including the Jackman Park bear, and community outreach to develop unified brand standards. Trustee Doran and others asked what the village’s brand currently is and were told that the work will both document existing assets and recommend standards for future communications.
Trustees framed the project as more than a visual mark: Trustee Doran said brand work should help position Glenview to attract younger families and communicate what the village values. Trustee Jones, who served on the Development Adjustments Commission, thanked staff for vetting the agency and said the recommended firm had an ‘unbelievable résumé.’
Trustee DeBoni moved to approve the contract and Trustee Doran seconded. A roll-call vote returned unanimous support.
