Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Shop Local Campaign topic
No spam. Unsubscribe anytime.
EDC endorses quick-start 'Shop Westborough' outreach for holidays
Summary
Committee members supported a near-term shop-local push using an existing logo concept, window stickers, social media, and ambassador outreach this holiday season, while planning a fuller campaign for next year; decisions on raffles or mailed postcards remain pending.
Mike introduced a Shop Local/Shop Dine campaign aimed at boosting downtown holiday business and suggested a logo, stickers, and visible signage. He said the goal is to "create some energy and education" for consumers and to reuse or adapt existing branding (including high‑school colors) where possible. "We could try to take over certain visible areas of town for a short period of time," he added.
Lara said many promotional materials already exist and offered to promote the idea with ambassadors and outreach to businesses. The committee discussed practical constraints: many downtown businesses prefer not to open on Sundays, the holiday stroll materials from previous years are dated (QR codes unusable), and a full mailed postcard would be costly (estimated at a few thousand dollars). Members suggested simpler short‑term tactics this season — window stickers, digital posts, and leveraging a $1,000 offered ad space — and reserving a more comprehensive campaign, with raffles and printed collateral, for next year.
No formal vote was taken. Lara will coordinate with ambassadors and tourism partners and asked the committee to share any logos or materials; Mike agreed to share his mock logo for committee review.
