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Advisory board debates KPIs, mission and subcommittee to guide 2025 goals
Summary
Board members discussed a plan for annual goals and recommended KPIs including average occupancy, average daily rate and a net promoter score; a subcommittee of members and staff will draft a mission statement and measurable goals.
Board members spent extensive time Feb. 11 discussing annual goals and performance metrics for 2025, and agreed to form a small subcommittee to draft a mission statement and measurable key performance indicators (KPIs).
Howard proposed tracking lodging-focused KPIs—average occupancy, average daily rate (ADR) and a net promoter score—to provide ongoing measurement for marketing. Several members,…
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