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Travel council authorizes agency to develop new billboard concepts and advances PR, content work
Summary
The board directed staff to begin creative work with Love Communications on new billboards and approved starting an RFP for a PR firm and pursuing local content-creation proposals, citing a 60-day resolution deadline for billboard messaging.
The Hawkeye Area Travel Council advisory board gave staff the go-ahead Feb. 11 to begin producing new billboard creative and to pursue related marketing work, including a request for proposals for public-relations services and initial content-creator proposals.
Staff told the board that a recently signed resolution requires changes to several billboards within a roughly 60-day window. Agency of record Love Communications was asked to provide three creative concepts for the board to review. Vanessa of Love Communications, on the meeting line, said the agency would “look forward to receiving your input” and work with the board to test messaging…
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