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Marketing team and agency present co‑op ad results; board reviews metrics and contracted work
Summary
Staff and Love Communications summarized recent ad buys, co‑op spending and performance metrics; the board discussed paid media, measurement limits and proposals to hire content creators and a PR firm.
Staff and Love Communications presented a marketing update and performance report covering October through January, including co‑op placements, reach, and early booking data.
Staff reported approximately $197,000 in paid placement across co‑op and targeted buys that ran in late 2024 and early 2025. The co‑op campaign — which includes partners such as TripAdvisor and Priceline — was reported as the highest-performing paid effort; staff said the campaign…
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