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Travel Council gives agency green light to draft new billboard messaging
Summary
The advisory board authorized staff to engage Love Communications to produce creative for a set of billboards and asked members to contribute ideas; the change responds to a recently signed county resolution changing billboard messaging.
The Moab/Grand County Travel Council Advisory Board authorized staff to engage its agency of record to develop new billboard creative after a county resolution changed local welcome messaging.
Board members and staff described a 60-day timeline tied to the recently signed resolution and asked Love Communications to produce three creative concepts for review. Staff reported there are seven…
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